Net Gain 8.0 Speakers

Jeffrey Henning
President, Researchscape International, Boston

Opening Keynote

Jeffrey Henning, PRC, is a serial research entrepreneur dedicated to widening the audience for market research. He is best known for founding Perseus Development Corporation in 1993 and Vovici in 2006. Perseus pioneered Computer Assisted Personal Interviewing, focus group transcription software and web surveys: Perseus SurveySolutions for the Web was the first dedicated survey software application, named the PC Magazine Editors' Choice winner in 2000. Perseus was purchased by Austin Ventures in 2006. At Vovici, Jeffrey led the team that created the first Enterprise Feedback Management application, pioneering an industry that Gartner estimates now has 70 vendors; Vovici was also the first vendor integrating online panels with Market Research Online Communities. Vovici was acquired by Verint in 2011. Jeffrey is a member of ESOMAR and the Market Research Association. He also posts the top #MRX comments on the Greenbook Blog.


Tom De Ruyck
Head of Consumer Consulting Boards at InSites Consulting

Tom is Head of Consumer Consulting Boards at InSites Consulting and in charge of InSites’ global activities in terms of community research: thought leadership, steering innovation and business development. 

InSites is one of the world’s leaders in this field: it has moderation teams in more than 30 countries worldwide and builds over 150 private online research communities a year for global clients like Heinz, Unilever, Danone, Red Bull, Heineken, IKEA, Microsoft & many more. 

Tom has given more than 200 speeches all around the world at major international marketing, research and technology conferences. Leading in-depth workshops and chairing research events (a.o. for MOA, BAQMaR, MRS & ESOMAR) is among his favorite activities. 

He is co-author of 'The Consumer Consulting Board' and published over 50 white papers (ESOMAR), articles in academic journals (a.o. IJMR), business books and trade magazines. Besides that, he is an influential blogger/tweeter (@tomderuyck) on social media, industry trends and online research communities. 

Tom was awarded for his work by ESOMAR (Fernanda Monti Award – Best Congress Paper '09 & 2 times 'Best Paper' at a conference), the American Marketing Association ('4 under 40' – Emerging Leader of the Industry Award '10), the Co-Creation Association, the MRS (ResearchLive 'Tweeter of the Year' 2011), MOA (MOAward for the 'Innovation of 2012') & the CMO Council USA & Asia (Leadership Award for Contribution to Market Research, 2012). 

Next to his work at InSites Consulting, Tom is guest lecturer at the Vlerick Business School (Belgium) & TiasNimbas (the Netherlands) and Adjunct Professor at IESEG School of Management (France) & EHSAL Management School (Belgium).

He is also Co-founder & President of the Belgian research association BAQMaR and on the board of several other professional bodies: MOA Program Committee & NGMR

Susan Abbott, CMRP
Abbott Research & Consulting

Susan Abbott brings clarity to complex situations using the tools of qualitative marketing research, insight and innovation to inspire action and bring new ideas to life.

Specialist in customer insight and innovation; expert qualitative research of all kinds, including online communities and innovation labs. Keynote speaker and facilitator with advanced training in both. Speaks fluent executive.

Specialties: Creative problem solving, facilitation, complex environments, business to business, business to consumer, qualitative research.

Significant depth of experience in service industries, financial services, B2B, and employee research.

Anne Crassweller
President, NADbank Inc.
  • Manage multi-market newspaper research study, initiate & implement study enhancements
  • conduct research on research for use in study development
  • published research papers on use of online panels for use in media studies (Esomar, Worldwide Readership Research Symposium, Print and Digital Forum)
  • promote use of NADbank Study and the daily newspaper as a mult-platform "medium"

Caroline Fletcher
Research Director at the Sound Research

A Research Director for The Sound Research in Toronto, Caroline has considerable experience both behind and in front of the glass.Prior to joining The Sound in 2011, Caroline was responsible for all audience and youth-related research for MTV and MuchMusic for half a decade. After a brief sojourn at Rogers Communications, The Sound Research (one of her former clients) came calling and she hasn't looked back

Frank Graves, MA, FMRIA
Owner and President, EKOS Research

Graves is considered to be an expert in a number of fields related to public policy and program evaluation and has advised some of Canada's senior decision-makers, including the Prime Minister’s Office, the federal cabinet, the Clerk of the Privy Council, dozens of federal deputy ministers, and the United States Ambassador to Canada.[2]

Graves has published widely in academic and mainstream publications. He has lectured at the Rotman School of Management, the Kennedy School at Harvard, the University of Ottawa, and the Woodrow Wilson School of Public and International Affairs in Washington, DC.[3]

Graves is a frequent commentator in Canadian and American media. He has directed a number of public opinion research projects on behalf of the CBCThe Toronto StarThe Globe and Mail, and La Presse. He has made numerous television appearances on CBC’s Power & Politics with Evan SolomonThe National, and Politics with Don Newman, as well as CTV’s Mike Duffy Live. He has also been part of the CBC’s Election Night coverage team.

In 2013, Graves was named a Fellow of the Marketing Research and Intelligence Association, the highest professional designation in the marketing research industry in Canada.[4]

Chris Long
SAS, Customer Intelligence Solutions

Strategic technical and sales consulting, including technical/business planning & sales strategy development. Primary focus on bringing analytics and measurement to marketing automation and real-time interactions in new digital/social channels and more traditional customer contact methods.

Bernie Malinoff, CMRP
President, element54

Bernie is President of element54, a Toronto & Montreal based strategic full-service market research firm, which specializes in Concept & Product Innovation Optimization, Brand Strategy & Positioning, Creative Development Testing, and Brand/Advertising Tracking, leveraging the use of innovative technology, with purpose. element54 initiated groundbreaking research into Online survey design - "Sexy Questions, Dangerous Results?", "Eyes Don't Lie" (2009/2010), and "How Far is Too Far?" (2011-2012), which have shaped industry dialogue and consciousness around the complex issues of emerging technologies in survey research. Bernie has spoken at a cross-section of events, including the MRIA (Kelowna, Toronto, Ottawa, Montreal & St. John's), The Market Research Event (Las Vegas), Advertising Research Foundation (New York), CASRO (New York), the MRA (Boston & Las Vegas), MRMW (Cincinnati) and ESOMAR (Miami). Bernie was nominated for the Next Generation Marketing Research (NGMR) "Disruptive Innovation" Award. He is a Past-President of the MRIA Québec Chapter, and guest-lecturer at McGill University on Marketing and Research issues.

Eric Meerkamper
President, RIWI Corp.

Eric is the President of RIWI Corp. (, an innovative global data capture company who's RIWI's patented Random Domain Intercept Technology (RDIT™) is the only technology capable of randomly intercepting internet respondents in every country in the world.

RIWI was recently unanimously awarded top prize at the June 2013 Insight Innovation Exchange competition in Philadelphia as the most innovative and disruptive global intelligence technology.

In partnership with Greenbook, RIWI's technology also generated the recent GRIT Consumer Participation in Research report, a study of over 160,000 global respondents on the who, what, where, when, and why of global research participation.

RIWI offers a statistically peer-reviewed, patented means of reaching the widest possible, freshest, non-incented and random sample of global internet respondents available today. Using short 8-10 question Nano-Surveys™, RIWI is able to provide unique data and insights for global sentiment indices, polling, national security, macro economic indicators, brand tracking, competitor intelligence, consumer U+A, and advertising and concept testing.

Eric is the co-author of "Smarter Data: Eliciting Insights from the Cloud", co-founder and Chair of the Centre for Social Innovation, which manages over 100,000 square feet of co-location space in Toronto and Manhattan for social purpose organizations, and past Board Chair of the Daily Bread Food Bank.

Mark Michelson
Director, Mobile Marketing Research Association, Atlanta

Mark Michelson has 25+ years experience with all aspects of marketing, research, and advertising. Specialist in product development, positioning, marketing strategy and communications research. Noted keynote speaker and workshop facilitator.

Creative marketing and research professional with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Expertise with global cultures and commerce. Demonstrated strengths in designing and managing multi-modal (qualitative and quantitative) research studies. World class focus group moderator, ethnographer and interviewer with expertise in both classical techniques and new technologies for online and mobile marketing research. 

Executive Director and Co-Founder, Mobile Marketing Research Association
Co-Founder/Chairman of Mystery Shopping Provider's Association (MSPA)
Past Board Member of Qualitative Research Consultant's Association (QRCA)
Member American Marketing Association (AMA)
Member Marketing Research Association (MRA)
Past Member, International Association Exhibition Management (IAEM)

"My mission in life is to help people understand each other. I chose this mission at age 19 and it has led to an incredible journey that has taken me to over 50 countries and allowed me to meet many wonderful friends along the way. Basically, I'm very curious about everything and passionate about learning new things - fortunately my lifelong career as a market researcher suits me both professionally and personally."

Grant Miller
VP Innovation and Partner Solutions

Grant is currently the Vice President, Innovation and Partner Solutions at RIWI Corp. As the rather long-winded title suggests, his role is to work with clients to discover new ways to utilize RIWI's Random Domain Intercept Technology (RDIT) to engage respondents around the globe. Client's rely on his extensive knowledge of online data collection to test, refine and launch new Nano-Survey methodologies.

Grant has spent the last 26 years in the North American Market Research industry in a wide variety of sales and entrepreneurial roles. After 8 years of full-service research training at Generations Research he left to become Co-Founder and President of Open Minds Recruiting Inc., a Canadian Market Research field service company that he sold in 2003. As Director, Client Services, Grant helped Greenfield Online open and expand into the Canadian marketplace (2003-2005). Grant managed the creation and development of Uthink Online − a 600,000+ member panel of High School and College/University students (2005-2009). Since 2009, Grant's sales roles and consultancy have launched local businesses internationally (Visual Diagnostics/Public Opinions/Crowd Science) and helped international companies open and expand into North America (CINT)

Rudy Nadilo
President, Dapresy, Portsmouth, NH

Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales "force" behind the sales teams where he has been engaged. He helped transform the marketing research industry with his pioneering work as CEO of Greenfield Online, and believes he will help transform the industry again by introducing Dapresy to North America.

Rudy has partnered with the founders of Dapresy, a Swedish marketing research SaaS provider, as President of North America. Dapresy provides a unique, easy to use "drag & drop" interactive online system that incorporates data processing, analytics and dynamic InfoGraphics based dashboard reporting.

As the founding CEO of Greenfield Online, Rudy brought technology to bear on marketing research through pioneering use of the Internet. Over four years, Rudy grew revenue from $250,000 to $15.4 million, growing the customer base to over 600 consumer clients.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, "Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields."

Annie Pettit, Ph.D.
VP, Research Standards at Research Now and Chief Research Officer at Peanut Labs

Annie Pettit, PhD is the Vice President, Research Standards at Research Now and the Chief Research Officer of Peanut Labs. She specializes in social media listening research, survey methods, and data quality. Annie is the Editor in Chief of MRIA’s Vue magazine. She is a sought after keynote speaker and has presented at conferences such as IJMR, QRCA, ESOMAR, ARF, CASRO, MRA , and MRIA and has published numerous articles. Annie tweets at @LoveStats, writes the LoveStats marketing research blog, and is the author of The Listen Lady, a novel about social media research.